5 Strong Reasons Why Video Marketing Is Important

Oku Cobham
3 min readAug 12, 2023


Except you’ve been away from the internet for the past 5 years, you’ll know video marketing has taken a giant leap in digital marketing. And I can never be wrong to say it is the future of digital marketing.

Here’s why.

A recent study shows that 91% of businesses leverage videos as a marketing tool. This is an overwhelming 40% increase since 2016. View the chart below to understand the change fully.

Image Via Wyzowl

If you’re yet to use video content in 2023, I’ll discuss 5 solid reasons why you should take advantage of video marketing.

5 Reasons You Should Include Video Marketing In Your Marketing Strategy

Perfect for creating brand awareness

The primary benefit of video marketing is to increase brand awareness across multiple marketing channels. Video content does this so well because it encourages social sharing.

Global social media users are increasing rapidly; over 90% of online users consume video content. Sharing video content on social media is more straightforward than sharing audio or text-based content.

People who love and enjoy your content will share it with their audience. This way, driving more attention to your brand

Helps in SEO Ranking

Google loves videos. But only a few brands or marketers leverage this to their advantage.

Videos have the magical power to retain people longer on your site, spur them to engage, and share your videos. This means more people will see and watch your content. And more traffic to your site signals Google to show your brand to more people in SERPs.

So, even a simple trick of embedding a related youtube video to your site can significantly impact your search engine rank.

Appeals More To Mobile Users

The widespread access to mobile phones, social media, and video streaming platforms has affected how people consume content.

For instance, watching videos on their handheld mobile devices on Instagram, tick-tock, and youtube is more accessible than a desktop. Somehow, the more people watch your content, the more they’re glued to the brand.

Creating and optimizing your videos for mobile users will improve your reach and foster a personal relationship between you and your audiences.

Video Marketing Is Profitable

Every business, while serving its customers, aims to make profits. And video marketing can rake you some serious bucks.

Videos are so powerful that they can convert leads into customers. A 2023 study shows 92% of marketers increased their ROI with video marketing.

Image Via Wyzowl

The goal is to create a video that offers value to your target audience. It doesn’t matter whether it’s on your landing page, Youtube, Tik Tok, Instagram, or Facebook page.

The Perfect Medium To Educate Customers

Explainer videos can educate people better about a new product or service than blog posts.

Besides, people remember information they watched in a video more than what they read as text. According to a Wyzowl study, 89% of people were convinced to buy a product or service after watching a video.

Image Via Wyzowl

Videos allow you to demonstrate ideas and concepts in ways you can’t in your blog posts. By using relatable characters, visuals, and compelling storytelling, you can leave a long-lasting experience for your target audience.

Ready to Leverage Video Marketing To Grow Your Business?

Now that you understand the benefits of video marketing to your business, it’s about time to start putting in the work.

However, it is essential to remember that although video marketing can provide numerous benefits, it requires a long-term and consistent effort, just like any other form of digital content.